Accor Group has launched A|Club Places, a Facebook application that helps members of the loyalty program to earn bonus points that can be redeemed for use in Accor hotels, with partners, or converted into airline miles. Every time an A|Club member stays at one of the program’s 2,300 participating hotels and checks in the application, they will be able to unlock badges that award points for regularity, variety of destination, loyalty to one type of hotel, etc.
As part of Accor’s new brand strategy, the loyalty program will be renamed Le Club Accorhotels in March 2012.
The launch of the A|Club Places application is part of Accor’s strategy to develop its presence on the Internet, on mobile phones and in social networks. Sales through these direct distribution channels represent close to 29 percent of the Group’s total sales.